Over the course of my career, I’ve been the butt of many jokes as my chosen occupations seem to make the list of dying jobs. My only rebuttal has been: Don’t mistake technology disruption for complete industry obliteration. And, also, I’m not a travel agent.
For better or for worse, the Internet has been the great equalizer. “Experts” are just as likely to be average people as they are celebrities or highly educated specialists. Consumers now have an active say in brand perception through reviews, blogging, social media, etc.. Now, before people commit, they often go online to find somebody like themselves talking about the item or service. People already have the facts – they just want to know if the experience will meet their expectations.
Aside from leveling the playing field, the Internet has blown open what were exclusive distribution channels. That airline ticket you had to go to travel agent to buy? Right on your phone. Want to listen to BBC news? No need to tune into your local NPR station (if they broadcast it) at a certain time. Go right to Tune In. It’s all about what you want; when you want it; in exactly the way you want it. For the creators with a little bit of business savvy, the internet can make you an entrepreneur.
Ultimately, though, people still want all the things they’ve always wanted: fun experiences, a sense of community/companionship, & fewer hassles.
So, for those who may be in disrupted industries – just my 2 cents – take a step back & get the vibe of how things are trending. How are people getting & using your end product? If you stay open minded, flexible, willing to learn, & objective around how your industry currently fits into people’s lives, you’ll find the viability…or a new way to apply your skills elsewhere.
And, also, I am still not a travel agent but I can help you find some good deals.